Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in movies, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design.
Who popularized or even invented the term Concept art in reference to preproduction design is ambiguous at best, but it may have come about as part of automotive design for concept cars or as part of the animation industry. Certainly, both industries had need for people who did this job even if the term had not come into use.
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